Guy Kawasaki writes mostly for entrepreneurs but as a business writer, his idea that success is measured by personal interactions is certainly not something that can't be used by other organizations. As I read this book, I thought about all the ways libraries server our patrons and how we could do better. It is an interesting idea to use our services and people skills to influence our customers and to keep them coming back by giving them more than they expected. The book also talks about how to use technology and other means to advertise and sell your services. Overall, Guy Kawasaki strikes me as being such a positive force...a truly happy guy with lots of good ideas and advice.
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