Dataclysm: Who we are when we think no one's looking / Christian Rudder 300 pgs.
An excellent book that reveals the power of big data. Christian Rudder is a co founder of the dating website OkCupid and he has a lot of data about people who are looking for dates. In this book, he boils down a huge pot of data to some wonderful insights about about groups of people. The analysis is interesting, fun to read while sometimes shocking (and sometimes not). Rudder has done a great job of making this digestible for the average folk.
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