Tuesday, May 27, 2014

Think like a freak

Think like a freak: the authors of Freakonimics offer to retrain your brain / Steven Levitt & Stephen Dubner 268 pgs.

Levitt and Dubner are back with some suggestions about how you can think like they do.  If you can get some facts, you can often figure out an answer but don't let your moral compass get in the way.  Often we don't see a problem clearly because we have already decided it is something else. Being open to all ideas goes along with thinking like a child.  Kids are pretty comfortable with not knowing and are curious so they ask questions.  Being worried that you will show you don't know something might prevent you from asking the direct question that can open doors.  Sometimes outsiders can solve a problem because they come in knowing less and thus start at the beginning asking questions. If you want people to do something, figure out what motivates them and be aware it may not be what they say.  Give them an incentive and watch them do what you want them to do. This book is less about economics and more about psychology and it still very fun to read.  I look forward to the next one.

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