Thursday, May 18, 2017

Republic of Spin

Republic of spin: an inside history of the American presidency / David Greenberg, 557 pgs.

An interesting history of the the American presidency and the efforts of presidents to communicate with the public. Starting with FDR and ending with Obama, the book details the professional efforts of PR and media consultants that have aided every president to make their case to the public. I liked learning how the various presidents tried to deny that they hired and depended on people to help them look better, sound better, and be more persuasive. Not an easy read but a reminder about how the technology has changed but not the intent.

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