The catalyst: how to change anyone's mind / Jonah Berger, read by Keith Nobb, 271 pgs.
Ha, if this were only a 5 or 6 page prescription that was guaranteed to work, we would be on our way to the biggest era of change in the history of the world. Of course it doesn't work that way. What motivates some people does not motivate them all. The psychology behind the motivations of people and resistance are fascinating. Although everything seems pretty simple in the examples, real life is messier and implementing these suggestions won't be simple. Of course it is always good to learn about new possibilities and methods to improve communication and hopefully bring people along when change is necessary. I listened to part of the audio book which was fine but got bogged down in some of the details so switched to the print version.
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