
Cultish: The Language of Fanaticism by Amanda Montell, 310 pages
When he was a young man, Amanda Montell's father escaped from a cult. Growing up hearing his stories instilled in her an above average interest in cults, an interest she channeled into research on what makes a cult, where they draw their power, and what kinds of things unite them. What she found at the key to manufacturing the kind of intense communities and us-vs-them attitudes common in cults is language. She explores not only the kinds of huge and dangerous cults people think of when they hear the word (Jonestown, Heaven's Gate, Scientology, etc), but also the much more normalized organizations that use the exact same tricks of language (MLM schemes, "cult" fitness studies, Instagram spiritualists), giving a very clear picture of how exactly these linguistic traps work, and making it very obvious how easily anyone could fall into a cultish situation.
I found this book insightful, thoroughly researched, and well-presented. I noted a few times when I was listening that some of the things she describes are also true of literally any close community, but Montell herself is also good at noticing such things and approaching them with nuance. The book is funny and consumable, while still treating serious tragedies with a sense of gravity and respect. I consider myself thoroughly impressed.








