How much does design affect us on a daily basis? All day every day according to Chip Kidd. This book is based on a TED talk by Chip where he introduces the concepts of clarity and mystery in design. Clarity gives us things that are close to unmistakable. Mystery gives us things that are more fun because they are less revealing. When to use each of these is important. It is never good to have an instructional sign end up on the mystery end of the scale. You really want that to fall on the side of clarity. Kidd gives many examples, improves upon a few and talks about some of his favorite book covers, which he designed.
As usual, Kidd makes it easy for even a dunce like me to understand. I always appreciate his point of view.
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